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Ridgid Rail

Emerson Tool Company challenged us to create a cordless wet dry vacuum that appeals to new consumers by utilizing inherent and additional features to further convenience of use. By using focus groups and other research tactics, our team designed with the end user in mind.

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Our research led us to two crucial takeaways:

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-Because the market is largely unaware of the utility of cordless vacuums,

added incentives must be added to attract interest.

 

-Accessory storage is an aspect of the vacuum that can be easily improved.

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